It is often said that the purchase or sale of a home represents one of the most significant events in a person’s lifetime. Buying a home can be one of the greatest financial and emotional investments an individual can make, while selling requires significant knowledge and understanding of the complexities of the market. Therefore, it stands to reason that those entering the real estate market are advised to give serious thought to what each real estate firm has to offer.
Sellers should work with a sales associate who excels at service, possesses expertise on market conditions both locally and globally, and has an array of marketing tools at their disposal in order to achieve exposure before the widest possible audience. Qualified and interested buyers can be found from far beyond the local area, so clients must look to a firm with a national as well as international presence. This is an area in which William Pitt Sotheby’s International Realty offers powerful advantages.
As part of a respected international real estate brand, William Pitt Sotheby’s International Realty is part of a global network of affiliated firms comprising nearly 14,000 sales professionals in approximately 700 offices and 49 countries and territories. The brand’s white glove referral program is a key differentiator, allowing network members to connect buyers and sellers globally.
The brand’s marketing strategy includes a variety of global partners that reinforce its industry-leading position. Through exclusive branding and strategic content integration, partnerships with The Wall Street Journal, The New York Times, Architectural Digest and others showcase listings to a broad audience of qualified consumers. Pan-Asian partners such as Caimeiju.com and Hong Kong Tatler help to reach the increasingly important Asian markets. The brand has just as strong of a presence regionally, utilizing print and online advertising including banner ads, social media, search engine marketing and prominent real estate portals like Trulia, Realtor and Zillow. Still more exposure is generated through local, national and international public relations campaigns. Overall, the brand’s 2014 media plan is positioned to deliver an astounding 1.2 billion media impressions.
Properties are also marketed on proprietary sites such as sothebysrealty.com, which attracts more consumers searching, viewing and inquiring than any other luxury real estate website, as well as a host of specialty lifestyle sites that are entirely unique to the Sotheby’s International Realty brand. These highlight waterfront, farm and ranch, golf, ski and historic properties available throughout the network. Regional websites williampitt.com and juliabfee.com draw consumers for their lightning-fast navigation, enhanced high-resolution imagery and robust interactive content, including special features such as its language translation capabilities and its multi-lingual videos on demand.
Buyers and sellers equally benefit from William Pitt Sotheby’s International Realty’s association with a world-renowned brand, as clients will often seek to work with a prestigious international brand knowing they will discover many more options than a local company can offer. And there is no brand more prestigious than Sotheby’s, with its revered over two and a half-century tradition of marketing the world’s most cherished possessions while delivering a level of expertise comparable to none. Sotheby’s auction has its own global network of 90 offices in 40 countries, with salesrooms in major cities such as New York, London, Hong Kong and Paris. The company is also the oldest listed on the New York Stock Exchange.
Today’s buyer can benefit from working with an agent who has strong connections within the brokerage community, in order to gain access to the best properties and achieve the best negotiation results. Further, it is important to have an agent who can serve as a guide through the ever-changing marketplace and interpret daily news headlines on the current state of housing. William Pitt Sotheby’s International Realty additionally arms buyers with market knowledge by providing regular market update reports.
When navigating the market, buyers and sellers need to think about what each real estate brand can provide. Simply put, only one real estate brand has it all: a centuries-old heritage of expertise in treasured possessions, a proven referral network connecting buyers and sellers locally and globally, a reputation for consistently delivering the highest level of service, a marketing strategy that accomplishes exposure through exclusive media partnerships and proprietary outlets, and a team of agents with a consistent track record in handling the sale of distinctive property at all price points. At William Pitt Sotheby’s International Realty, clients experience a number of advantages that come together to make this company a unique force in the industry. For more information on the William Pitt Sotheby’s International Realty advantage, contact Brad Kimmelman, Southport | Fairfield Brokerage Manager 203.307.4300 or visit bradkimmelman.com.
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