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Stamford Woman Who Lost Family In Fire Takes On Anti-Sexism Crusade

Madonna Badger, who lost her three daughters and her parents in a Stamford fire four years ago, has launched a campaign called #WomenNotObjects. Her advertising agency has vowed not to use images that objectify women, she says.
Madonna Badger, who lost her three daughters and her parents in a Stamford fire four years ago, has launched a campaign called #WomenNotObjects. Her advertising agency has vowed not to use images that objectify women, she says. Photo Credit: 'Today' show screenshot

STAMFORD, Conn. – The Stamford woman who lost her three young daughters and parents in a tragic 2011 fire is making news of a different sort as she battles sexism in advertising, according to a report from NBC Connecticut.

Madonna Badger, who runs an ad agency with her business partner, Jim Winters, appeared on the “Today" show this week to promote her campaign to curb images that objectify women.

Badger has launched a #WomenNotObjects campaign with a video of women holding ads and calling for changes in the way they use female bodies to sell everything from hamburgers to shoes.

The fire at Badger’s $1.7 million Shippan Point home accidentally started early on Christmas morning in 2011 after a contractor, who Badger was dating, left a bag of fireplace ashes in a bin in the Victorian-style home’s mudroom.

Michael Borcina, the contractor, settled a $5 million wrongful death lawsuit with Matthew Badger, the father of Badger’s three little girls last year.

To read the NBC Connecticut story, click here .

To visit her website, click here.

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