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Innovative Network Solutions Corp., of Stamford, and the Boomer Esiason Foundation have launched GenietheGene.com, an "educational character launched as an online comic book that aims to help children, who are battling cystic fibrosis, with easy to understand answers," according to a press release.
“Genie the Gene is the latest addition to Mr. Esiason’s crusade against cystic fibrosis,” says Mike Dolce, head of Innovative App Solutions, the web development arm of the INSC brand. “Boomer became a passionate advocate for patients of cystic fibrosis when his own son, Gunnar Esiason, was diagnosed with the fatal disease at age two.”
Esiason, whose son Gunnar was diagnosed with in 1993 at age 2, founded The Boomer Esiason Foundation, self described as ”a dynamic partnership of leaders in the medical and business communities joining with a committed core of volunteers to heighten awareness, education and quality of life for those affected by cystic fibrosis, while providing financial support to research aimed at finding a cure," according to the release.
Innovative App Solutions worked with Esiason, and Genie the Gene co-creator Darren Sanchez, for about six months on the website. The firm then went on to create a beta launch for the site in August 2013, and orchestrated a full launch in October featuring all of the content available today at GenietheGene.com.
“We are honored to have been able to team up with such a high profile client for such a good cause,” said Dolce.
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