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In this role, he will oversee print and digital advertising sales efforts, circulation, marketing and events.
“After spending more than 20 years at Time Inc. in sales and management positions, Bill’s experience will help Unger Publishing continue to expand its print and digital efforts,” said Suni Unger, chief executive officer and founder of Unger Publishing and Serendipity magazine. “I look forward to working closely with Bill to apply his work experience, as well as his strong local ties, to our publishing efforts, as well as our flagship events, such as the annual Greenwich WINE+FOOD Festival.”
In addition, Unger Publishing has retained NYC/Stamford based Accelerated Growth Partners. AGP partners Merrill Squires and John von Stade will act as senior advisers. AGP is a business development and band acceleration firm that specializes in media, content platforms, brand development, event marketing and revenue generation.
“The combined experiences that both can bring to the table not only in the publishing world, but also living and working locally, will provide educated input as we continue to grow and evolve the company," said Ridenour.
“Both Merrill and John live locally but bring relevant national experience and relationships to Unger. This will be helpful as we grow the brand and explore related brand extensions," said Ridenour.
Ridenour held a variety of sales and management positions with such titles as Money, Time, Sports Illustrated and Fortune, as well as with Time Inc. corporate.
Prior to that he spent more than 12 years in the golf magazine category, working with titles including Links magazine, Travel & Leisure Golf, Golf World and Golf Digest. Ridenour grew up in Greenwich, and currently resides in Old Greenwich.
A resident of Old Greenwich, Squires brings more than 20 years of experience in entertainment marketing, sponsorships and media, operating and owning business units at Sports Illustrated, USA Today Sports Media Group, The Marketing Arm, Hawkeye Communications and Active Equity Partners before starting at AGP in 2014.
Von Stade brings more than 20 years of industry leading sports marketing and media experience. John has led strategy and property negotiations for numerous brands. He was part of the management team at agencies Millsport, PNM Sports, Velocity Sports & Entertainment and helped launch USA Today Sports Media Group at Gannett. Von Stade and his family reside in Darien.
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