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Hyundai, Kia Engineers Study Droopy Drivers

FAIRFIELD COUNTY, Conn. – Drivers who get the behind the wheel of their car for an hour or more can be prone to “Highway Hypnosis.” Engineers at the Hyundai-Kia Technical Center are working on a solution.

Photo Credit: Wikimedia Commons

The center announced this week it will launch a study aimed at preventing drivers from becoming weary during long rides. Working with the University of Michigan, engineers are hoping to learn more about how to prevent “highway hypnosis.”

"About one hour into a long drive, typically on a highway with a straightaway, you start zoning out and your reaction time slows down," said Joshua Maxwell, an ergonomics engineer at Hyundai-Kia Technical Center, in an interview with Edmunds.com. "Your brain goes into an auto-pilot phase."

According to the report, Hyunda-Kia engineers and the school will measure brain wave activity using electronic sensors to determine the early onset of driver drowsiness.

Read more about the study online

This article is part of a paid Content Partnership with the advertiser, Stamford Hyundai. Daily Voice has no involvement in the writing of the article and the statements and opinions contained in it are solely those of the advertiser.

To learn more about Content Partnerships, click here.

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