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Stamford Woman Earns Marketing Accolades For Out-Of-Box Uber Ideas

Britta Mulderig of Uber CT was named to the Fairfield County Business Journal's 40 Under 40 list for 2016.
Britta Mulderig of Uber CT was named to the Fairfield County Business Journal's 40 Under 40 list for 2016. Photo Credit: Contributed

STAMFORD, Conn. — When college students are cramming for finals, scheduling an Uber ride is probably not at the top of their minds.

But what if your Uber driver delivered you a care package — for free with no obligations?

Meet On-Demand Study Breaks, one of the outside-the-box ideas that put Britta Mulderrig, Uber CT’s senior marketing manager, on Fairfield County Business Journal’s 40 Under 40 list for 2016.

“I’m very familiar with the magazine, but this was an exciting surprise,” said the Stamford resident. “It was pretty cool.”

Mulderrig has been making a name for herself at Uber since she became marketing manager in 2014. An advertising and public relations major at the University of Tampa with a sports marketing background, she has set her sights on forging strong partnerships with local organizations and advocacy groups.

One of her favorites is Wayne’s Walk, a Stratford-based organization that supports drunk driving awareness. This past Fourth of July weekend, Uber CT teamed with the group to offer extended hours and a safe, reliable option, as it has on other holiday weekends.

“We were looking to do something proactive,” Mulderrig said.

Uber CT is available across the state, boasting about a three-minute wait for a ride in larger cities. Mulderrig said it was an exciting time to join the state team, as she can help shape its reputation and come up with innovative ways to connect with residents.

For instance, the study break idea promotes brand loyalty and positive habits with students at seven state colleges, including Fairfield University and Sacred Heart University.

Mulderrig also has fostered relationships with Mothers Against Drunk Driving and the National Association for the Advancement of Colored People, which helps promote Uber as a first or second job option for local residents.

“We promote it as an economic opportunity,” the Darien High School grad said.

This is the 12th year Fairfield County Business Journal has honored 40 leading professionals under the age of 40. From nearly 100 nominations, judges chose winners who work in a variety of Fairfield County industries, including banking, insurance, finance, real estate and technology.

In addition to her work with delivered Study Breaks and other initiatives, Mulderrig is busy marketing Uber Premium, which provides some of the more highly rated drivers in swankier cars.

“You’re paying a little extra for nicer, newer vehicles,” she said.

Mulderrig worked in sports marketing in Tampa and Minneapolis, but she was pleased to come back to Connecticut to take on the challenge of Uber’s launch.

“I really wanted to make sure I was someplace where I’d be constantly learning,” she said. “I reached out and the rest is history.”

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