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Stamford TV Producer Creates Commercial For Attic Flooring Product

Host of more than 350 shows on HGTV and the DIY, Lynda Lyday and Tom Jourdan co-host the infomercial for Lock & Rollin Flooring produced by Stamford’s Jeffrey Wyant. Photo Credit: Contributed
Stamford TV producer Jeffrey Wyant and director James Hornbeck confer on the set of their infomercial for Lock & Rollin Flooring Solutions. Photo Credit: Contributed

STAMFORD, Conn. -- Stamford-based television producer Jeffrey Wyant has produced an infomercial for Lock & Rollin, an invention that helps convert their unused attics to storage space.

Wyant filmed a different Connecticut home each day for three days to illustrate how the product can be used to solve the storage problem. “People aren’t initially looking for attic flooring; they’re looking for more space to store their stuff, and this is the answer," said Wyant.

“The Lock & Rollin flooring system is lightweight and compact, clean, without splinters, and can be quickly installed," said Fairfield-based professional organizer Susan Lovallo. "This product is as close as you can get to an instant storage transformation in your home.”

The invention by Lock & Rollin Flooring Solutions of Fort Lauderdale, Fla. rolls over attic joists like a yoga mat. It offers an alternative to the often difficult or impossible logistics of contractors installing plywood through narrow attic entrances. Its patented design features modular slats that slide together, lock into place and roll up for easy transport.

“It was important to show that, unlike plywood, our lightweight flooring slats are just under four inches wide and are 32 inches long, so they can be carried by anyone through the smallest attic openings, slid together, and rolled out to exactly cover the joists," said Krista Kersey, director of marketing and Distribution for Lock & Rollin Flooring Solutions. "Then you just screw the new floor down.”

For more information, visit lockandrollin.com .

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