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That, and knowing your customers and keeping on top of the ever-changing world.
Owner Jim Ferraro should know. He started at the company as a delivery boy when still a student -- and never left. When the original owners asked if he wanted to buy the business 40 years ago, he quickly said yes.
Ferraro said he remembers talking to his mom about it. "I said, 'Mom, you take care of the money and I'll take care of the customers.'"
And so it was -- she was his bookkeeper for many years before her death.
Over the years, he's added gift baskets -- complete with wine and champagne -- as well as handmade truffles, even fruit and what's called an "Italian Feast" basket.
Flowers -- in particular, roses -- are still his number one seller. But for a small business to survive, he said, you need to keep evolving.
Stamford Florist officially turned 40 on Thursday, June 1 and to celebrate, Ferraro is offering a special cash and carry deal. Buy a rose and get one free from now through Saturday, June 10. Mention you saw this in Daily Voice.
Stamford Florist is at 625 Bedford St., 203-327-6019, www.stamfordflorist.com/.
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