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“We couldn’t be more proud to open a Sephora inside JCPenney location in Danbury and introduce the world’s best international beauty concept to a new community of loyal JCPenney customers and beauty enthusiasts,” said Colleen Behuniak, beauty manager.
“Shoppers will enjoy having a diverse collection of popular and cutting-edge brands of makeup, skincare, fragrance, bath and beauty accessory products all at their fingertips.”
The new 2,000-square-foot Sephora, in the center of the JCPenney, is a beauty paradise sellilng nearly 50 brands. Customers are encouraged to learn, play and get inspired by trying every product from lip glosses to blushes, skincare to fragrances.
Cult makeup lines such as Anastasia Beverly Hills, Kat Von D, Make Up For Ever, Too Faced and Urban Decay are available at Sephora, along with innovative skincare lines, Including Belif, Farmacy, Glamglow, Ole Henriksen, Origins and Sunday Riley. Fragrance offerings from brands such as Dior, CleanReserve, NEST and Marc Jacobs are also available.
Plus, Sephora has its own collection of makeup, tools and accessories, and a skincare brand, Sephora Collection.
Clients in need of a new look can visit Sephora inside JCPenney for a 15-minute mini makeover or mini-facial at the Sephora Beauty Studio.
By joining Sephora’s Beauty Insider program, customers will get access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty.
The Danbury Fair mall brings the number of Sephora inside JCPenney locations to over 600 nationwide.
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