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Dial Soap Parent Company Moves HQ, Jobs To Stamford From AZ

Snuggle Bear, mascot for Wilton-based Sun Products Corp.'s line of fabric softeners, is likely to be busier when parent company Henkel moves home, laundry care and beauty care divisions to Stamford.
Snuggle Bear, mascot for Wilton-based Sun Products Corp.'s line of fabric softeners, is likely to be busier when parent company Henkel moves home, laundry care and beauty care divisions to Stamford. Photo Credit: Frank MacEachern, File

STAMFORD, Conn. -- Local and state officials are thrilled with a plan by Germany-based Henkel Corp. to  bring its laundry and home, and beauty care division headquarters from Arizona to Stamford in a move that includes a $50 million expansion in Stamford and up to 266 new jobs in the state.

It would further strengthen the company's presence in the state since earlier this year Henkel bought Wilton-based Sun Products Corp., a manufacturer of laundry care products. With the acquisition, Henkel, maker of Dial and Purex soaps, Right Guard and other products, is the No. 2 laundry and home care company in North America, officials said.

Gov. Dannel P. Malloy said he hopes the move will further Connecticut's goal of attracting companies to do business in the state. As part of the project, Henkel will participate in the state's low-interest loan program, First Five Plus, and may also be eligible for up to $5 million in tax credits, officials said.

“When an international company of Henkel's stature decides to relocate to our state, expand its operations and create hundreds of new jobs, it sends a message to the rest of the world that Connecticut is serious about working with companies to grow, generate capital investment, and strengthen our economy for the residents of our state,” Malloy said.

Henkel officials say they plan on relocating its Scottsdale, Ariz., operations, which currently serve as Henkel's beauty care and laundry and home care headquarters, to Stamford, in a location yet to be determined. The relocation is expected to begin in the second quarter of 2017.

As part of the project, Henkel officials say they plan on retaining the combined jobs from its former Sun Products facilities, as well as its North American headquarters and Adhesive Technologies General Industries division in Rocky Hill, Conn.

“Henkel and Connecticut have been partners in economic development since 1997, when Henkel acquired Loctite Corp.,” Jens-Martin Schwaerzler, president of Henkel Consumer Goods Inc. North America, said.

Stamford Mayor David Martin said the move validates the city's efforts to attract businesses to Stamford. "I look forward working with them as a corporate citizen for years to come," he said.

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