FAIRFIELD COUNTY, Conn. – Drivers who get the behind the wheel of their car for an hour or more can be prone to “Highway Hypnosis.” Engineers at the Hyundai-Kia Technical Center are working on a solution.
The center announced this week it will launch a study aimed at preventing drivers from becoming weary during long rides. Working with the University of Michigan, engineers are hoping to learn more about how to prevent “highway hypnosis.”
"About one hour into a long drive, typically on a highway with a straightaway, you start zoning out and your reaction time slows down," said Joshua Maxwell, an ergonomics engineer at Hyundai-Kia Technical Center, in an interview with Edmunds.com. "Your brain goes into an auto-pilot phase."
According to the report, Hyunda-Kia engineers and the school will measure brain wave activity using electronic sensors to determine the early onset of driver drowsiness.
Read more about the study online.